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10 Proven Tips to Improve Website's Ranking in Search Engines

As a business owner, you want your website to generate more traffic from search engines. Correct? To do so, you must know the following search engine optimisation (SEO) strategies: 1. Appropriate keywords Google Keyword Planner and SEMrush are your pride and joy, click here to better understand how to use these tools. They can be used to find  new   keywords with a high search volume with little competition .  Include these in title tags, URL and descriptions that appropriately represent your website's content. 2. High-quality content Focus on writing engaging and trending content. This attracts search engine attention and encourages other websites to link to yours. When it comes to content, size does matter. Consider going deep and meaningful, as long-form content is frequently preferred in search rankings.    3. Internal link structure Linking pages on your website improves the user experience and allows search engines to quickly understand its structure. T...

Enterprise Applications - 3 examples of pure success

Welcome to this week's blog! I am excited about this one, as I take you on a journey to see how three businesses successfully used new enterprise applications to support their business strategies and models. 




The following are some examples of the best enterprise applications:

 


Now let's take a look at some practical real life scenarios!

Company 1: Ferrero Group

Ferrero Group is an Italian manufacturer that produces the highest-quality confectionery products, selling in more than 170 countries. They are the second-biggest chocolate producer and confectionery business in the world. No wonder why! Their chocolate is unbelievably good! Don't you agree?



  • Business model

Family-owned business model with a focus on the product’s quality. Click here to find out about the interesting story behind Ferrero's business model.



  • Strategy

Innovating new and old products, expanding globally, and staying as environmentally friendly as possible, all while maintaining the highest product quality. This is not as easy as it sounds!

  • Type of ERP used.

SAP Ariba solution system since 2017. click here to better understand how this system works.

  • Name of the software provider

Ariba is a leader in management software, acquired by SAP, a German software multinational.

  • Benefits

As group CIO Enzo Bertolini says about the SAP system "we are able to do more with less". 



It efficiently manages inventory levels, production planning, and product quality. It makes production and distribution processes easier, reduces waste, and efficiently manages the supply chain, so we can all enjoy their chocolate anywhere in the world at anytime!


Company 2: Amazon

Amazon is the world’s top retailer. Are you surprised? It offers a wide range of products and services, including e-commerce, cloud computing (pay-as-you-go on-demand IT resource delivery), and digital streaming (Prime Video).



  • Business model

Focus on e-commerce to retain and attract consumers. Its main revenue comes from online retail sales, Amazon Web Services (AWS), and advertising.

  • Strategy

Efficient customer relationships are at the heart of Amazon's business strategy, followed by operational efficiency and maintaining running costs as low as possible. Amazon constantly innovates and expands its offerings, including Amazon Prime, Amazon Echo, and Kindle. I was not sponsored to say this, but best purchase ever if you love reading like me! click here to get the same one as I have. You will not regret it!

  • Type of ERP used.

A custom-built ERP system with elements in SAP Basis and NetWeaver Administration

  • Name of the software provider

Skilled software engineers developed the ERP software in-house.

  • Benefits

It aids inventory, orders, and logistics, allowing real-time order tracking, inventory replenishment, and demand forecasting. It enables quick delivery and high customer satisfaction. Think about how easy it is for us to opt for next-day delivery; this is only due to their phenomenal systems!


Company 3: South East Technological University



South East Technological University (SETU), since May 1, 2022, is a new university for the south east of Ireland, with campuses across Waterford, Carlow, Wexford, and Wicklow. SETU offers both undergraduate and postgraduate degrees in business, science, engineering, art, and many more to 18,500 students, including myself!

  • Business model

SETU focuses on providing high-quality education and research opportunities to students. Its revenue comes from tuition fees, research grants, and partnerships with industry and government agencies.

  • Strategy

The focus is on students' education and supporting opportunities for research and innovation. SETU contributes to the economic and social growth of the southeast region.

  • Types of ERP used

SETU supposedly uses the Ellucian Banner ERP system, but EduCampus Services is also installed, which is not an ERP system itself but rather a service provider that specialises in administrative and academic operations.



  • Name of the software provider

Ellucian is the provider of the ERP software.

  • Benefits

The system creates a single platform to manage both the administrative and academic sides. It manages students' records, registration, academic progress, and course timetables. It tracks budgets, expenses, and fee payments. It also helps SETU gain data about how students are doing, how many are enrolled, and how well things are working overall.



Can you think of any other businesses that have implemented successful new ERP systems in the past few years? Comment with your suggestions down below!


Have a good week, and see you next time!

 

 

 

 

 

 

 

 

Comments

  1. Very informative Martina, interesting to learn about SETU!

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  2. Very interesting! Loved the comparisons between the different companies.

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  3. Really interesting read this week!

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  4. Thank you all for the feedback on this post! see you next week with another one!

    ReplyDelete

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